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Ekornes Norwegian Furniture Manufacturer

The Challenge

Ekornes, a high-quality Norwegian furniture manufacturer was seeking to increase sales and brand awareness in it's existing dealer outlets.

DMN's Solution

Create the vision for the client. Customers are more likely to purchase a product if they can experience the feel-good factor that comes with owning and using a quality product. Building on this insight DMN designed a "studio theme-within-a-store" to showcase the Stressless range in its appropriate home setting.

We achieved this by designing branded entrances, illuminated signage and cool-feel oak floors all of which created an enticing atmosphere.

Individual room sets incorporated clean lines and plain backdrops offset with simple but stylish propping. Each room set was complimented with retailers' non-core products.

Space planning of furniture was paramount. Discreetly, customers are coaxed through the full range of Stressless displays, with something new and inviting to inspire at every turn.

The Stressless studio concept instills in customers a confidence they are making an informed and sound investment in a quality product.

Performance & Payback

Retailers embracing the Stressless® studio concept have experienced substantial sales growth. Increased sales of the non-core products incorporated into the studios were achieved.

In addition to increased sales the Stressless® studio considerably enhances positive perceptions of the retailer and their stores. This has lead to additional sales growth in other product areas.